With the high pace of change in the technology industry, there is a vital need for people communicate and collaborate effectively within several areas of discipline, with sufficient technical depth. Why do some teams become shining innovators and others struggle? How do business leaders to think proactively, act strategically and perform optimally in order to keep up with customer demands and stave off the competition? How can design thinking aide you as an individual or business in problem-solving? These questions and more will be explored as it relates to professional tech workers and businesses in the Hudson Valley who are innovating and improving themselves in this fast paced technology landscape.

Sessions

Become a Content Marketing Rock Star with Zero Content

Saturday, Oct 30 , 2021 - 12:00pm to Saturday, Oct 30 , 2021 - 01:00pm
Workshop
Session Leaders
Sonya Sokolova

Content Marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote your brand but is intended to stimulate interest in your products or services. 70% of marketers use a Content Marketing strategy to produce high-quality content for sales enablement and customer satisfaction. In this workshop you’ll learn from Sonya Sokolova how to develop your own Content Marketing strategy with zero content by making premium media work for you.

 

Featured Sponsors

Subscribe to Small Business