ux

Overview of daily common and less common tasks and challenges a UX designer might face on the job. How to apply UX design processes and tools to create designs that are fully integrated into the development process and with that help improve communication between cross-functional teams and team members. 

This talk covers principles of user-centered design and product development. Understanding the consumer should always be at the core of product development and this idea is only heightened in the midst of a global pandemic. By creating user journey maps and conducting user surveys, Lovingly was able to react on the fly and create specific features that helped both shoppers and local florists alike.