startup

How can technology increase accessibility for those with physical challenges? This talk will be centered around how personal experiences can lead to creative ideas and inventive solutions utilizing the vast amount of technology available to us today. 

Accel7 trains startup founders to utilize the Jobs To Be Done (JTBD) method, founded by Dr. Clay Christensen and backed by Harvard Business School (HBS), to prepare founders for product development and launch in the market. Accel7's Managing Director will lead an interactive, engaging design sprint with JTBD experts who work with startup founders in the Hudson Valley region. Participants will leave the session with a clear approach to engaging prospective clients and/or users, and a task to complete to support their startup build.

This talk covers principles of user-centered design and product development. Understanding the consumer should always be at the core of product development and this idea is only heightened in the midst of a global pandemic. By creating user journey maps and conducting user surveys, Lovingly was able to react on the fly and create specific features that helped both shoppers and local florists alike.