media

Who owns the rights to this song? This question has always been complicated to answer properly, and in today's digital music economy, answering that question systematically is more imperative than ever to ensure the right creators and copyright owners get paid accurately and quickly. This talk will provide a brief overview of how a blockchain anchored solution and leveraging machine learning techniques can modernize how rights management data can be managed properly, and why this is critical for the growth and sustainability of the creator-driven businesses in media.